Not the first to do this, but interesting. Amusing that he refers to Tides as an analogue module (well, it does have an analogue interface). However, they haven’t thought it through, because: no dynamic labelling of the real-world controls and I/O.
Polymorphic hardware synth modules without dynamic labelling are always going to be highly sub-optimal (O&C is a prime example). Positioning controls and jacks around the perimeter of a squarish LCD screen used to label them is one design pattern, but it is limiting and feels clunky.
Multiple little OLED displays, or even e-paper, seem like a better idea. Far more expensive (to manufacture and assemble), but cost doesn’t seem to be a huge constraint these days in eurorack.