I come from the slightly bygone era of putting out a cassette, then maybe cdr or cd demo/EP and playing gigs to get it into people’s hands. I briefly operated a very small record label and broke even on my one release- 10+ years ago. I have some (now) dated experience.
My question is how does one release experimental electronic music in this modern age. For reference, I do not use a smartphone nor Facebook. I would probably be a Luddite were it not for MI. I have read about cassette releases, and pressing companies seem to include online mp3 sales as an add-on for pressing a batch of cds.
What has worked for those of you that have released your own music? Perhaps I should note that live performance is central to my approach. I have always considered this critical to my own music making and subsequent promotion.